How to get more information about Negative Feedback on Facebook Pages

Negative Feedback on your Facebook Page Posts? Here’s how you figure out the when, where and how!

As Facebook develops more and more ways for us to gain insight (pun!) on Facebook Pages we start to see more and more relatable information… user engagement, how  they engaged and when… using this data we can then determine how to create content that will work even better for the target audience and create even more engagement.

The other side of the coin, although painful, is also very important. If you have been following closely enough you may have come across something that looks like this:

Negative Feedback on your Page

So we know that we are getting negative feedback, but how do we figure out what it is? Are they simply hiding the post? Hiding your page’s updates from their newsfeed? Un-Liking the page?

As I always encourage my clients to dig deeper into their data, the key tool in analyzing data for Facebook is and has long since been the “Export Data” option.

How to Export Data

If you export data into an Excel Spreadsheet, the tabs at the bottom indicate what each page of data represents. A few pages in you will find the “Lifetime Negative Feedback” tab. This holds the key! Here you will find exactly which posts (in the time frame in which you exported the data) had negative feedback and how much. This tool can help you analyze the overall negative impression your posts may be having on your audience so you can augment your approach (if needed).

Analyzing the Data

There are five “types” of negative feedback:

1)      Hide All Clicks (in which the viewer of the post opts to hide all activity coming from your page from their newsfeed.)

2)      Hide Clicks (in which the viewer of the post opts to hide only the specific post they’re viewing at that time)

3)      Report Spam Clicks (in which the viewer of the post opts to report the post as spam – this one is not good, but also doesn’t seem to carry too much weight with Facebook unless it’s happening regularly)

4)      Unlike Page Clicks (in which the viewer of the post opts to visit the page and Un-Like it. Not good!)

5)      X Button (from what I understand this is when the viewer of the post x’s the post on their newsfeed to drop down options 1, 2 and 3, but takes no action.)

By analyzing the data around these types of activity you can determine how in-effective overall your post was… also keep in mind that sometimes pushing the limits can be overwhelmingly good for your page, even if you do offend a few people, so keep the new likes or engagement ratio in mind when you’re analyzing your negative feedback data. Although it’s important to keep things like Un-Likes to a minimum to retain followers, if in comparison to your overall growth it’s not holding a significant weight then you should be okay. 

Hope this helped! If you have any questions regarding Facebook Pages, Data Analytics or Social Media in general, please feel free to comment and I will get back to you ASAP!

Sincerely,
The#SocialMom