You've found yourself at my newest feature! Social Forum is a way for followers and businesses to ask questions related to Social Media and Social Media Marketing... each week I will feature a few questions (and my answers) regarding things like Facebook Pages, Increasing Likes & Brand Visibility! Hopefully you can learn something, too!
Want to ask a question? Post one here on my Facebook Page or Tweet me at @christellasays with hashtag #thesocialmom and you might just find your answer here!
Our first question comes from Jen P. over at Finding Momtopia ...
Jen asks: "Where to draw the line on how often to post on our FB business page? What's too little and what's going to cause our followers to hit the remove button?"
That's a great question! Just like anything the idea of "too much of a good thing is a bad thing" is totally relevant when it comes to social media and marketing, especially for business purposes! Creating brand visibility and consistent engagement is vital to a new or growing brand, however over-using your social feeds can deter people who had previously liked your page from engaging with you in the future.
Avoid "Spamming" When creating post content it's important to steer clear of solely "advertising" to people. One of the reasons people like social media is because they don't feel like it's a complete money grab. Most services are free and although brands do use many of them to highlight products that are for sale, they do it in a way that says "If you like this come and get it" and not "Come buy this now!" -- As I always say it's better to initiate conversations around your products than to just straight up advertise them. Also, to break things up ask questions, generate ideas and share other people's ideas, products and giveaways, too!
In terms of "how much is too much?" it can be a bit relative, but posting every hour or every couple of hours if you don't have a large audience to engage with is probably overkill. There's no rule of thumb, but I like to let my posts linger, give the followers a chance to see them and engage with them before moving onto something else. I'd say if you're not generating a lot of response keep your posts limited to two per day and try to find your "voice" that gets people engaging!
If you've got a lot to say, use the "scheduling" option and post in the future so that you have less to do in the long run!
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Diane D. from Little Prints Design asks: "Question on blogging ... should you stick to a particular topic or is it okay to have random topics that don't always go together?"
This is a great question, Diane! It really depends on what your blog is about. If you're writing a lifestyle blog or it's considered "personal" then by all means, it's sort of a free-range type of writing. You have to know your audience and know how they'll take your blog posts, but if you're just starting out the best way to improve your writing is to challenge yourself by writing in many different ways and styles. It's also a great way to see what clicks and when.
If you're writing a blog pertaining to a business or a brand, sometimes steering too far off course may be a bad idea. In most cases companies want to be aware of what their brand entails and not stepping on anybody's toes but that being said, occasionally writing about something that ties into your brand or blog's personality can work. An example of this would be a Design company who has a blog writing about an interesting concept in design or a new product in the market. It may not pertain directly to what your brand or blog is about, but if you can tie it in, no harm no foul!
Have a question about Social Media or Web Marketing? Tweet it to @christellasays with hashtag #socialmom OR visit my Facebook Page at http://facebook.com/thesocialmom to ask now and you might be featured in next week's column!
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