When Social Media Attacks: How to Calm The Storm

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Although there are 1,000,001 GREAT reasons to use social media to your full advantage as a small or large business or brand, one of the things you HAVE to have on your radar and plan for is a viral attack.

In social media, especially as brands we are largely dealing with customers... most of whom are happy to provide stellar feedback and recommend you when people are looking for suggestions. THIS is why social media is such a massive aspect of marketing today and a must-do when it comes to launching word of mouth campaigns.

There is a flip side, though. A dark, scary place where one unsatisfied customer, however legitimate or radical their concerns may be, can negate all of the work you've done to grow a following.

In the "days of yore" it took contacting media outlets, constant negative spin or a terrible tragedy to send a businesses' marketing efforts into a tail spin. These days, one unhappy customer with the right "friends" or "followers" can turn your whole business upside down.