Social Media Do's and Don'ts: An Un-Official List

In the world of social media there are a bevvy of unspoken (or oft-spoken, in some cases) rules. Some are designated for users en masse and some are specifically for brands.

Just like the rules we were taught as children (always hold the door open for strangers, don't put your elbows on the table, say "excuse me" after your sneeze) these rules exemplify that we, as social networkers, recognize that other people inhabit these planes and we should be respectful of them.

Here's a list of the big Do's and Don'ts you should keep in mind:

TSM Tip of the Day #5

Tip: Twitter -- Don't follow back everyone who follows you as a rule! People want to see what your brand's interests are, so cultivate lists of partners, interesting knowledge and content based on what appeals to your brand and not what would appeal to your customers! Same goes for Facebook!

TSM Tip of The Day #4

Tip: Did you know that 60% of consumers feel more positive about a company after reading custom content on it's site? This is CONTENT marketing, people! Don't waste your brand's space!

TSM Tip of The Day #3

Tip: Social Media Content BOOSTS SALES! 

61% of Companies find customers via LinkedIn, 67% via Facebook and 53% via Twitter! Don't lose out on your slice of the pie!

Mmm... pie. 

TSM Tip of the Day # 2

Tip: Blogs on Company/Brand websites result in 55% MORE visitors and many more RETURN visits! Get your brand noticed by being experts in your field! Don't keep all that knowledge for yourself! Share it!

TSM Tip of The Day #1

Tip: Interesting content is the #3 reason people follow brands on Facebook and Twitter. If all you're doing in advertising your products no one will care what you say. Engage in conversations, learn about your followers. Tune in!