As a brand and social media specialist, it is expected of me in some sense that when I like or support a brand I will share their posts, product and ideas across social media. When I see something that piques my interest it either ends up here on my blog, or elsewhere on Twitter and Facebook. I try to reward and encourage brand accounts, especially those belonging to small businesses to keep their momentum building in their social space.
But there are other people out there, not like me, who don't actively look for opportunities to share and engage with brands. A lot of business owners who've yet to embrace the social sphere write the idea off entirely because they feel that a fan liking their page on Facebook or re-tweeting a post on their Twitter feed has no bearing on sales. Well I'm sorry, business owner, but you're WRONG. You're so so so wrong.
